The first :30 won best agriculture TV commercial of the year at the NAMA awards.
We followed it up with a series of :15’s that collected 18 Pushpins at the Minneapolis AdFed Show. By virtue of their simplicity and silence, they also purposely have great impact in auto-play on social channels.
In addition, we introduced a new hybrid line of soybeans, called the highest performing campaign in Pioneer company history. It was judged “best new product introduction” at the NAMA Awards.
